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Monkey Business - Designing for Aesthetics and Functionality

by Daniel Saldana

I had the privilege of traveling to New Orleans, Louisiana for the International Respiratory Convention and Exhibition (also known as AARC Congress). My main purpose of traveling to the show was to support one of our key customers, Neotech Products. Neotech’s booth showcased products that we have helped design and develop. The show floor was filled with big name companies such as Fisher & Paykel and Phillips that develop sophisticated respiratory care equipment. However, my biggest takeaway from the show is that it’s not always the fanciest product that steals the show. As I watched people trickle in through the doors of Hall H at the Ernest N. Morial Convention Center, I wondered how many would visit the Neotech booth. After all, they don’t make fancy machines that beep and light up, they specialize in neonatal and pediatric disposable products. Throughout the show I saw people try to make sense of the new ‘top-of-the-line’ respirator with added functions. Sure, the visitors were impressed, but never did I see the type of reactions I witnessed at the Neotech booth. You see, Neotech was showcasing a new disposable product, a monkey. The NeoHug.

 

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At the booth I heard words like “Genius”, “Amazing”, “Great”.

There was a lot of praise and appreciation for the work Neotech does and the products they put out. That’s what both Neotech and Zewski strive for: meaningful design. Sometimes the best design is not the most complicated. Or as Leonardo da Vinci put it, “Simplicity is the ultimate sophistication”. Sometimes the simple product that might seem like an afterthought is the one with the biggest impact.

 

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